Have you ever wondered who the men are that are running
after the taxi before it drops you off at the station or the men that ask you
where you are heading and whether you know where to catch the taxis that you
are looking for? Well, those are the men that direct the commuters to the
correct taxis and make sure that you do not get lost and get caught up with all
of the commotion and chaos at the taxi ranks, formally known as the queue marshals.
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| The
taxi smooth operators:
taxi queue marshals at the Bosman taxi rank, Pretoria |
Queue Marshals play an extraordinary role at the taxi ranks,
yes it might not seem as a standard position that requires much training
or qualifications but it allows for the smooth running of both commuters and
taxi drivers. They are hardly noticed nor are they taken seriously by the
public but their impeccable presence would be missed if they were to be removed
from the taxi ranks.
Smart taxi ranks understands that queue marshals need formal
training on quality customer service and conduct. Mainly focusing on how to
receive customers and usher them around in the taxi ranks. Not forgetting that
customer service goes hand in hand with the choice of words, language and tone
that queue marshals should use when communicating with customers, which needs
to change to a more formal approach rather than them intimidating customers and
being too forward.
Queue marshals need uniforms that can give them an image
that is acceptable and accepting in the eyes of the customers. Generally an
appearance that could best sell them as people in business for the interest of
commuters and that can help erase the current perception of who they are and
their industry at large.
If they were to excel in these areas of improvement maybe
the public might start to notice them in a different light and at the end of
the day this is a job that enables queue marshals to feed their families,
educate their children and to make a living.
